HOME POPULAR TITLES NEW RELEASES DVD PRICE WATCH DVD BOX SETS BLU-RAY MOBILE HELP
Join us on Facebook

No single retailer cheapest for DVD's (but HMV best for new releases)

31 August 2018

 We often hear people saying they don't bother with price comparison websites and only shop at certain DVD retailers because they believe they are cheapest. Although Amazon are undoubtedly reliable for providing fantastic search engine results, it was not our experience that they were always the cheapest, so we decided to randomly sample DVD products to determine if our anecdotal observations had any basis in fact.

We wanted to know if there was any overall retailer that offered the cheapest DVD's generally. We speculated that this was not the case and assumed there would be no overall winner for cheapest DVD's.

We expected Amazon to be cheapest for the most popular DVD's but was aware other retailers were targeting this market.

Now this is not a purist quantitative analysis. This is the sort of survey that is equivalent to our primary school studies of the colour of cars. Nevertheless, the results are interesting.

We surveyed the following categories of DVD's. new releases, boxsets, most popular DVD's and classic films on DVD. Prices of 10 DVD's in each category were sampled to determine the lowest price, including the price of postage. Marketplace retailers including Amazon and eBay have been included in the results but in each case the second-place retailer was observed to see if it was indeed Amazon, and in only one case was this found to be true.

The most interesting results are in the New Releases category, where it was clear that the UK retailer HMV, a recent turnaround company have clearly focused their efforts to be competitive on price. They were the overall cheapest retailer with 6/10 new releases Zavvi was the cheapest for 2/10 new release DVD's, with Zoom and Base coming up as cheapest for the remaining two.

In box sets, Amazon did have the cheapest price for 3/10 surveyed, but that has to be considered alongside the fact that for all three DVD's they were equally placed with at least one (and sometimes more than one) other retailer, which included Zavvi, The Hut, HMV and Zavvi. Music Magpie was outright cheapest for 2/10 surveyed box sets, but it must be borne in mind that this is a second-hand marketplace also. The other cheapest Box set DVD's were shared with 365 Games, eBay, Base and Hive.

Much more competition was visible in the most popular DVD category. HMV was cheapest with 3/10 but these were all equally matched for price with at least one other retailer including Zavvi, Zoom, and Amazon. Music Gerbil was cheapest for 2/10 most popular DVD's and didn't share this place with another retailer.

When it came to classic films on DVD all the 10 surveyed were shared by lesser known retailers. Zoom was cheapest for 4/10, Base 3/10 and the remaining three DVD's were Speedy Hen, Flubit and Music Magpie.

So what lessons can be drawn from this short exercise?

It definitely is worth shopping around to ensure you have got the cheapest price DVD.

We are disappointed that we cannot offer the prices from supermarket retailers as this would give you comprehensive confidence that you really did have the cheapest price, but these retailers do not make their prices available to price comparison websites, and tend to focus on new releases. If you do you shopping online you can definitely benefit from significant savings. Our next survey will compare the prices between the cheapest retailer and the next cheapest to demonstrate the value of this.

HMV appear to be the most reliable for the cheapest price in newly released DVD's, with one in every four DVD's surveyed for price being cheapest from HMV. 60 % of new releases were cheapest from HMV. Further analysis will be conducted to monitor if this remains consistent over time.  Zoom, a subsidiary of NBC Universal, demonstrated reasonable competitiveness, with 17.5 % of the cheapest prices in our survey results and faring particularly well for classic films where 40 % of sample were cheapest.

There is some evidence that back catalogue DVD's are better served by smaller, online retailers, who often struggle with the buying power of the larger companies for the newer products to sell new releases profitably. Whereas the bigger retailers can often operate these as loss leaders in exchange for the marketing advantage this offers.

For you, the consumer, you have the advantage of price comparison websites such as Find DVD to help you check. Maybe a small saving isn't a big deal when you have busy lives but over time could save you tens if not hundreds of pounds.

DVD Price comparison survey results – 31.08.18

 

New Release DVDs

Box sets

Most popular

Classic films

Total times cheapest

HMV

6

1 =

3 =

0

10

Zoom

1

0

2 =

4

7

Zavvi

2

1 =

2 =

0

5

Base

1

1

0

3

5

EBay

0

2

3

0

5

Amazon

0

3 =

2 =

0

5

Music Magpie

0

2

1

1

4

Hive

0

1

1

0

2

Mad Gerbil

0

0

2

0

2

Speedy Hen

0

0

0

1

1

The Hut

0

1 =

0

0

1

Flubit

0

0

0

1

1

365 Games

0

1

0

0

1

Amazon Marketplace

0

0

0

0

0

 

All scores denote how many times out of 10 the retailer was placed first.

= denotes where 1st place for cheapest DVD was shared with another retailer; where 1 = means placed first once but it was shared with another retailer; 3 = means placed first three times but in all three cases it was shared with at least one other retailer.

Total n = how many times placed first as the lowest price; maximum number of times could be placed first is 40, therefore n/40

 

 

 

Privacy Terms and Conditions Partner Programme Help Contact Us