Helvetica is the feature-length independent film about typography graphic design and global visual culture. It looks at the proliferation of one typeface which celebrated its 50th birthday in 2007 as part of a larger conversation about the way type affects our lives. Helvetica encompasses the worlds of design advertising psychology and communication and invites us to take a second look at the thousands of words we see every day. Helvetica was filmed entirely in high definition. Blu-ray is the best way to experience the acclaimed documentary that has surprised and delighted... so many fans around the world. Since its world premiere at the 2007 South by Southwest Film Festival the film has been shown at festivals theatres museums and special events in over 200 cities and continues to screen worldwide. [show more]
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