Fledging entrepreneurs beg sneering millionaires for cash in the BBC's modern day equivalent of a medieval peasant's court. Camp compere Evan Davis ushers prospective pitchers up the winding stairs of doom to face 'The Dragons'.

In the pre-James Cann days: you've got brilliant, smarmy Scot Duncan Bannytine, Somatropin enhanced twat Peter Jones, amiable Aussie Richard 'Franchise' Farleigh, bespectacled knickers & tat peddler Theo Phaphitas and leisure industry magnate Deborah Meaden, a woman who perfectly epitomises the colloquial sobriquet: 'Face Like A ..... 'The Dragons' deserve to be slain though many of the pitchers invite their scorn with a host of ludicrous ideas and hopeless inventions. Only Antipodean risk-taker Richard Farleigh comes across as a relatively decent human being, and I'm actually considering e-mailing him one of my business ideas: Rusks...Farleigh's Rusks, now there's an idea worth franchising.