FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius... Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, The Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy. [show more]
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Ana Sofia Joanes directs this documentary about sustainable agriculture and food production in the USA. The film examines alternative production methods and meets the farmers and entrepreneurs responsible for trying to bring about a healthy change to the industrialised, American food production system. Among them are famous author Michael Pollan, cooperative supermarket owner David Ball and farmers Joel Salatin and Will Allen.
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