Keith 'Cheggers' Chegwin is a household name and has been at the top of his game for nearly 40 years. He's an all round entertainer and has lived with us via our TV screens on Swap Shop as kids through to GMTV as parents. He is undoubtedly a national treasure, and for nearly four decades has been much loved by viewers young and old. But now it's time to Kill Keith.
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Spoof horror set in the bright, breezy and brutal world of British breakfast television. Cliff (David Easter) and Dawn (Susannah Fielding) are the presenters of the nation's favourite early morning show, the Crack of Dawn. When Cliff steps down, a shortlist of household names - including Tony Blackburn, Russell Grant, Joe Pasquale and Keith Chegwin - is drawn up for his successor. But as the personalities on the list are found murdered one by one, it becomes evident that national treasure Cheggers is in mortal danger as a celebrity-obsessed 'cereal' killer stalks the nation.