David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally. In an attempt to compete with the brands which take up a third of his daughter's life Bond appoints himself Marketing Director for nature. Like any self-respecting salesman he sets about developing a campaign and a logo. With the help of a number... of bemused professionals he is soon selling nature to British families. His humorous journey unearths some painful truths about modern family life. His product is free plentiful and has proven benefits - but is nature past its sell-by date? Special Features: Trailer [show more]
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Film-maker David Bond directs this documentary exploring the relationship of modern youngsters with nature. Bond's first challenge is to try and get his own two children away from the TV screens, iPads and games consoles that dominate their free time and outside to play, as he did when he was a youngster. To do so he decides that he will have to fight fire with fire and utilise the modern marketing techniques that have made technological entertainment so irresistible to children to market nature as a brand. How will he fare? The film includes contributions from environmentalists George Monbiot and Chris Packham.
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