LEGO is the most powerful toy brand in the world. For the first time, this notoriously secretive company has opened its doors to reveal more about LEGO than ever before. We follow young designer Justin as he travels to LEGO headquarters in Denmark in pursuit of his dream job-a LEGO set designer. We meet Matthew who through the same process is now Vice President of Design. Mark and Tom are both adult fans of LEGO trying schemes to transform their love of the brick into hard cash. And there s Roar, the LEGO reputation manager who is our personal guide to this secret... world... Bonus Feature INSINDE LEGO AT CHRISTMAS... More behind the scenes excitement as we see how the LEGO factory staff gear up for the holiday season, create new lines for Christmas and manage the multi-language call centre. [show more]
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Documentary about one of the world's best-loved toys: Lego. Narrated by Hugh Bonneville, the documentary goes behind the scenes of the Danish headquarters where Lego is designed and made and reveals the secrets of the toys' popularity.
Please note this is a region 2 DVD and will require a region 2 or region free DVD player in order to play LEGO is the most powerful toy brand in the world For the first time this notoriously secretive company has opened its doors to reveal more about LEGO than ever before We follow young designer Justin as he travels to LEGO headquarters in Denmark in pursuit of his dream job-a LEGO set designer We meet Matthew who through the same process is now Vice President of Design Mark and Tom are both adult fans of LEGO trying schemes to transform their love of the brick into hard cash And there s Roar the LEGO reputation manager who is our personal guide to this secret world Bonus Feature INSINDE LEGO AT CHRISTMAS More behind the scenes excitement as we see how the LEGO factory staff gear up for the holiday season create new lines for Christmas and manage the multi-language call centre
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