On the surface Ralph Gorse is a charmer in every sense of the word: handsome suave and stylish sparkling company and the possessor of a sexual magnetism that attracts most women he encounters. But the charm is a veneer. Gorse is a con man and sexual adventurer whose conquests are merely a way of obtaining his heart's desires: money and power...
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Ralph Gorse (Nigel Havers) lives off his looks, seducing wealthy women and swindling them out of their cash. After taking Joan Plumleigh-Bruce (Rosemary Leach) for £1000, Ralph heads for Brighton, hotly pursued by Mrs Plumleigh-Bruce's vengeful would-be beau, Mr Stimpson (Bernard Hepton). After frittering the money away Ralph returns to his old job as a car salesman, only to get the boss's daughter pregnant and be forced into marriage. When a money-making insurance scam goes awry, it seems that the charming Ralph is finally going to get his just desserts.