Starring Gael Garcia Bernal (Amores Perros Y Tu Mama Tambien) this is the inspiring Oscar-nominated true story of the advertising executives who fought a dictator with an advertising campaign. Chile 1988. International pressure forces dictator General Pinochet to call for a referendum on his presidency. Brash young advertising executive Rene Saavedra (Bernal) spearheads the opposition campaign but after years of 'disappearances' and threats to himself and his colleagues can they really win the election using happiness? NO is the concluding part of highly... acclaimed director Pablo Larrain's Pinochet trilogy following on from Tony Manero and Post Mortem. Special Features: Behind The Scenes UK press interview with Pablo Larrain 56th BFI London Film Festival Q&A with Pablo Larrain Theatrical trailer UK Screening Q&A with Gael Garcia Bernal and Eugenio Garcia Amnesty International UK Interview with Gael Garcia Bernal Image Gallery [show more]
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Pablo Larraín directs this Academy Award-nominated political drama set against the backdrop of the Chilean national plebiscite of 1988. Forced to hold a referendum due to external pressures, the Chilean dictator, Augusto Pinochet, allowed both sides of the debate a 15-minute slot on TV to argue for and against his rule. Rene Saavedra, here portrayed by Gael García Bernal, was the advertising executive who led the 'no' campaign and was forced to deal with pressures himself while doing so. Selling the campaign much like any other commodity, Rene succeeded in his goal which led to the liberation of Chile from dictatorial rule with 55% of the vote.
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