Rip Smith's opinion-poll business is a failure...until he discovers that the small town of Grandview is statistically identical to the entire country. He and his assistants go there to run polls cheaply and easily, in total secrecy. Civic crusader Mary Peterman must be kept from changing things. But romantic involvement with Mary complicates life for Rip; then suddenly everything changes...
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Classic drama directed by William Wellman and starring James Stewart and Jane Wyman. Lawrence 'Rip' Smith (Stewart) is an ambitious pollster whose New York office closes down after losing a contract. When he is then shown a newspaper by a firm looking to hire him, he has a sudden realisation. In the newspaper he finds a small town whose citizens' opinions he believes accurately reflect those of America at large, and he recognises a chance to cash in. However, when a local newspaper editor named Mary Peterman (Wyman) latches onto his game, the subsequent clash threatens to destroy the town of Grandview and everything it stands for.